Ciber’s Kompakt on its way to São Paulo Museum of Modern Art
The pioneering attitude of bringing design principles to a machine used by heavy industry, adding mobility and reduced operating costs, has made Ciber Equipamentos Rodoviários’ most recent product – the Kompakt asphalt plant – into a “work of art.” The plant was chosen to be part of Brazilian Design Today: Frontiers exhibition, in the Equipment category, and its scale model will be exhibited at the São Paulo Museum of Modern Art from April 7th to June 28th.
This is an unprecedented experience for Ciber. Wirtgen Group’s South American subsidiary invested 15 months in its development, from design to testing, using simulation and modeling software, the result of investments in Research and Development. The project sought to meet the need for a machine that could be operated on difficult to work jobsites. They succeeded in designing a compact, relatively narrow custom machine which can be operated in difficult-to-reach areas, and is easy to set up for quick start up times.
Ciber also relied on support from Bertussi Design Industrial from Porto Alegre, which sought to use formal elements such as surfaces, finishing and colors to express the plant’s competitive advantages. For Ciber’s Director-President, technical and aesthetic qualities result in competitive advantages, reinforcing the company’s innovative profile.
Walter Rauen explains that among the Kompakt’s many positive points are the adoption of advanced ergonomic and high productivity concepts to the machines. The plant’s custom size is a great advantage, since the set up of asphalt plants requires space and infrastructure from contractors. The new plant breaks this paradigm and facilitates the set up. “This concept of advanced ergonomics is being implemented in all of Wirtgen Group’s product lines,” he explains.
The Museum of Modern Art’s design exhibition is made up of projects that have been developed over the last eight years, showcasing the paths of Brazilian design and its recognition and penetration abroad. Besides the Kompakt, the exhibition includes furniture, objects, equipment, vehicles, accessories, books, packaging, lampshades, TV and jingles for TV and the movies. Adélia Borges, former director of the Museum of the Brazilian Home in São Paulo, is the curator. The Kompakt will be competing, with Bertussi, for the 2nd Prêmio Idea/Brasil (Award), a national version of the US design competition, the International Design Excellence Award (IDEA). The competition is the first international design award to have an independent edition in Brazil.