Ciber enters the Asian market with a big event
The company will present Ciber’s asphalt plant in Malaysia
Ciber Equipamentos Rodoviários will take an UACF 19 P-2 asphalt plant to the Wirtgen Innovative Road Construction Machinery, the Wirtgen Group workshop in Malaysia, on August 29th. The action represents the brand entry in the Asian market.
Ciber’s Area Manager, Guilherme Ratkiewicz Rodrigues, explains that this is a very special moment for the company once it is the result of two years of studies and researches performed in partnership with Wirtgen in Germany. “The other four Wirtgen Group’s brands have a strong presence in Asia and now it is time for Ciber. The Asian market is very competitive and requires high tech equipment, besides having a large potential for sales. For this reason, our entry is very important”, detailed Guilherme. Nowadays, Ciber is present in Latin America, Africa and Oceania.
The choice to bring Ciber UACF 19 P-2 model to the event was made because this plant has characteristics that meet the strictest demands from the responsible one at works in Malaysia and Asian Tigers, which for constituting growing markets, are also the focus of Ciber. The plant combines portability, continuous production technology and excellent asphaltic mix quality.
The workshop is an opportunity to potential clients to know Ciber’s equipment fully produced in Brazil in detail, besides other Group’s brands that are already present in the market. Hamm will present two compactor, the HD O75V and the GRW 280, and Vögele will display the Super 1800- 2 paver with Sray Jet module.